““Good marketers see consumers as complete human beings with all the dimensions real people have.” ”
— Jonah Sachs
Shane McLeay is addicted to marketing, an addiction that led him on a journey of success in business where he built his own businesses from nothing into amazing success stories all through a passion for marketing. His success continued when he managed businesses for others using successful strategies he developed through his lifelong journey in marketing. Shane credits his successes in marketing to his willingness to continue to learn and to continue to surround himself with mentors.
Shane’s reputation as an effective marketer has seen him work with companies like Vodafone Australia when CEO Grahame Maher contacted Shane in 2002 and invited him onto a special team dedicated to looking at alternative ideas on how to market Vodafone in fresh new ways with a special focus on regional Australia. Shane served for two years on this task force and reported directly to Maher. In 2007 while continuing to build his own businesses Shane was also invited onto the National Betta Stores Committee where his marketing knowledge was highly sought after.
After years of building his own businesses Shane eventually sold them and pursued his passion for marketing, he was offered a position with Australia’s largest electronic media group Southern Cross Media (now known as Southern Cross Austereo) and has been working with their clients now for seven years where his role as a Marketing Executive has seen him develop marketing strategies for businesses both large and small across Australia using television, radio and social media to deliver effective results.
Some of the brands Shane has worked with include Jim’s Group, Betta Electrical, Great Lakes Wine's, Leading Appliances, Bayview, Australia Pacific World Traders, Canterflex and Saxby’s Soft Drinks, he has also developed marketing strategies that have been adopted by the likes of Casio, Nilfisk and Infinity8 Clothing.
In 2013 Shane was approached by Academy Award Winner Dr. Jim Frazier to organize, market and head up as CEO his motion picture project Symphony of the Earth and he diligently served in this role for three years. Shane recently resigned from the role as CEO to pursue his long term desire to write a book that would help people grow their businesses through effective marketing strategies, his book will be available in early 2017.
One of Shane’s key philosophy’s is to give back and he has done this through various not for profit and charity organizations where he manages their social media strategies and content along with being a volunteer business mentor with the Edmund Barton Centre helping businesses reach their goals. Shane has also served as a Chamber of Commerce President.
Shane is also a highly sought after speaker having been a keynote presenter, speaking many times on the subjects of marketing, business and on the topic of change. He has recently conducted successful marketing workshops for business groups and corporate clients to help them build their businesses through effective marketing.