The Inner Circle
“Your frequency, content and relevance is everything when it comes to Social Media success. ”
— Shane McLeay
Find Your Digital Soapbox
With so many mediums available today it can become a little overwhelming when it comes to keeping up with which social media platform you should be using to reach and engage with your potential audience.
There is an old saying and it is very relevant in the world of social media and it is this; you can't be all things to all people and if you try you could face failure on an epic scale! You don't need to be on every social media platform and for most of us it would be near impossible for us to maintain the standard that is required for these platforms to be kept at a level where they would become completely effective, having a presence is one thing - having a strong voice is a completely different story.
One of the great lessons to be learned from the recent US election is the way Donald Trump embraced Twitter, he found this to be the medium that worked best for him and that's what he focussed on. In his exclusive interview with 60 Minutes he acknowledged that his use of social media helped him win the election, yes Trump used Instagram and Facebook but his Tweets were where he probably got the most traction and it was a big wakeup call for traditional mass media and where it sits in the world today.
Find your one or two effective mediums and embrace them and engage with your audience with frequency and relevance... your digital soapbox is waiting for you.